Philosophy

Philosophy

REASON

Awareness of the finiteness of our fossil resources should inevitably lead to a more rational use thereof. Residual material streams, which were formerly referred to as “waste”, could be employed in the creation of new life in efficient utilisation cascades.

MIND-SET

A change in mind-set, allowing for the cascading of substance-use, the incorporation of circular economy principles and the sustainable use of renewable resources, would promote the optimisation of methodologies that are economically, environmentally and socially profitable. A sustainable economy is established by harvesting raw materials from natural resources through bio-cascading while simultaneously achieving ecological balances. Natural processes, and the use of generated ecosystems that serve as source perfected material-cycles, can replace petroleum-based products and fossil fuels as sources of energy.

SENSUALITY

The senses of taste and smell are applied in the design, selection, combination and testing of natural materials to produce high quality cosmetics, colours and nutraceuticals. Highest quality levels are achieved by using the valuable gifts that nature has optimised for us over the course of billions of years. Vegetable raw materials are used to produce ecologically sustainable household goods for daily use such as bio-plastics, bio-materials and bio-pesticides.

FANTASY

A vivid imagination allows for the creation of innovative approaches and secondary strategies, in turn clearing pathways to the development of ground-breaking methodologies. We endeavour to understand nature from a creative perspective in order to determine ways of using it in a responsible, integrative and reciprocally beneficial way. In addition, there has recently been a renewed interest in the rediscovery of ancient but hidden wisdom pertaining to the biosphere and photosynthesis, legacies left to us by celebrated thinkers of our past.