Cradle to CradleŽ
The next industrial revoluton
Remaking the way we make things
The revolutionary Cradle to Cradle® (C2C) concept was developed by renowned chemist Michael Braungart and architect William McDonough. "alchemia-nova" is official partner institute of Michael Braungart's EPEA. Products
designed according to these principles will provide
nourishment for something new instead of being disposed of at the end of
their lifecycle. Consequently, resources circulate continuously. Waste as a concept is eliminated. The outcome is highly profitable products that meet tomorrow's environmental standards already today.
“Technical nutrients” will permanently move as pure and valuable materials within closed-loop
industrial cycles.
“Biological nutrients” will easily reenter the water or soil without releasing synthetic materials and toxins.
The C2C process optimizes the complete value chain right from product inception. All raw materials and product components are analyzed and classified in a holistic and interdisciplinary approach according to their imminent qualities. Harmful substances are ideally replaced or at least fully contained until they will be recovered fur furher use.
Underlying principles for C2C
Waste = Food: everything remains valuable, nothing is wasted
Celebrate Diversity: respectfully accept and utilize the creative power of nature
Use current Solar Income: consume energy and material only within the given framework of replenishment